网络广告技术

12th April
2009
written by admin

Planning a successful china SEO campaign is the result of an optimization of objectives, resources and time.

How to plan a successful china SEO campaign? Among the key issues, often left out, the involvement of team work in achieving the objective assumes an important role. Involvement must be included in a strategic plan to outline successfully the strategies and tactics that will be used.

Step 1: Setting goals
The first step in implementing a plan for china SEO is to set goals. What are the problems that the project is facing china SEO? You may need more traffic, more sales, more newsletter subscriptions or to the community, or multiple contacts via a form able to generate leads. Subsequently we define how to measure success.

Step 2: establish the china SEO team
In the case of a small company the task is not onerous. But in the case of a company of medium or large size where the services are designed to divide, it is essential to establish from the beginning, the person who will be the main driver of our china SEO campaign. A classic design china SEO involves the fact Marketing, Product, PR, el’IT / Tech with the backing of individual managers to determine what resources will be needed. For example, a new analysis of navigation or a copy to launch a blog.

Step 3: Identify the Target
Probably exist different categories of users who visit our website of our company. Able to understand which of these categories becomes easier for our customer is crucial. Learn to know our audience and we will be able to customize your china SEO project.

Step 4: Selection of strategies.
Every company has a story in itself and every china SEO campaign will have different modes of implementation. It ‘important to know their objectives, resources available and our customers. It ‘also important not to set targets too ambitious to proceed by steps, but devoting much attention to reading the data.

Step 5: Measuring Results
Measure the results in the short term is important but perhaps even more important to understand that the results do not arrive immediately, and that may depend on other external factors such as the competitiveness of other companies, the market etc.

Step 6: Regular and Repeat
The process of china SEO is a continuous process that must be monitored and adjusted continuously.

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27th March
2009
written by admin

消费者每天都置身于各种令人眼花缭乱的广告信息中,要面对成千上万的诱惑。正如诺贝尔经济学奖得主赫伯特·西蒙(Herbert Simon)所说:”信息非常明显要消耗的是信息接受者的注意力,因此过量的信息会导致消费者注意力的贫乏。” 在现实生活中,一方面企业的广告费有一半被浪费了,但不知道哪一半被浪费了;另一方面是消费者随着生活水平的提高,追求更高的如娱乐、精神等方面的消费。在这种广告信息铺天盖地的时代,只有把广告做得不像广告,让受众在没有任何戒备心理的情况下悄然接受,才能取得最好的效果。隐性广告如果能与隐性的本身(如剧情)结合的自然融洽,能起到比传统广告更好的效果,隐性广告为企业提供了一种更为有效的广告传播方式来吸引消费者的注意力。
隐性广告容量突破受众对广告的心理防线。

隐性广告是把广告作为媒介情节中的一个元素进行处理,把广告内容隐藏在媒介情节当中,使广告做的不像广告,在受众在没有任何戒备心理的情况下,把商品或者品牌展示给他们,并让他们悄然接受。隐性广告的最大特点是它的隐蔽性,这就为它定下了一个基本的原则:既然是隐性广告,就要把自己伪装好。隐性广告的倡导者们认为:”在一个广告信息铺天盖地的时代,只有把广告做得不像广告,让受众在没有任何戒备心理的情况下悄然接受,才能取得最好的效果。

隐性广告和传统的广告不同,传统广告通过直接的表白和诉求唤起受众对产品和服务的需求欲望。而隐性广告则通过精心策划把产品或者品牌安排到媒介体的某个情节当中,使它们成为媒体故事情节的重要组成部分,让受众在毫无戒备的情况下接受关于产品或者品牌的信息,从而达到”润物细无声”的效果。可以说隐性广告跳出了传统广告的直白诉求模式,以更加隐蔽、积极、动人的形式潜入观众的视野,轻而易举的突破受众对广告的心理防线。
隐性广告已经成为一种最时髦的品牌推广方式

一、web2.0网站中的争车位游戏 – 汽车广告

二、网络游戏 – 饮料广告

三、其他你仔细看看就会发现许多许多